Sazhinskiy Confectionary at “Prodexpo -2018”: new markets, new prospects and awards
It is not the first time that Voronezh Confectionary “Sazhinskiy” takes an active part in "Prodexpo" and understands the importance of this work. This year, however, as always, the company got ready to the exhibition, as they say “complete head –on”. Sazhinskiy Confectionery creatively presented its production capabilities and a wide product range. The booth was turned into a real gingerbread exposition, made in the exquisite and fascinating style of the famous architect Antonio Gaudi. Bright, stylish and eye-catching design of the objects became a real reference point and a place of attraction for both existing and potential partners of the company.
Sazhinskiy Confectionary booth at "Expocentre" was very popular among the guests and exhibitors. Business meetings were held in an atmosphere of constructive dialogue and the fruits of hard work quickly followed. Now company managers are getting a number of contracts ready for signing. Although current supplies of Sazhinskiy Confectionary cover practically all the territory of the Russian Federation, the company still managed to expand the geography of sales even further. Sazhinskiy products, known and loved in many different regions, now will be widely presented in the retail network of Siberia, thanks to the negotiations held during the exhibition with the North-Urals district networks representatives.
Products from Voronezh are already popular not only in Russia, but in Estonia, Kazakhstan, Armenia, Belarus, Kyrgyzstan, Canada. The specialists of the plant do everything not only to hold the audience, but also to anticipate its desires. The quality of Sazhinskiy products is and has always been impeccable and wide product range is constantly expanded with new interesting offers. Thus, during the exhibition, there were presented new categories of products, i.e. ring-shaped cracknels and breadsticks, which were appreciated both by the visitors and professionals of the confectionery market. Particular interest was provoked by the gift painted gingerbread. These incredibly beautiful handmade products are baked according to the original recipe, which is based on the classic ginger dough, soaked in fragrant syrup, with juicy filling of prunes and wine.
The result of the company daily hard work as a whole and participation in “Prodexpo” in particular is the love of consumers and the recognition of industry professionals reflected in diplomas and medals. For many years of active participation in the exhibition the management of the Central Exhibition Complex “Expocentre” awarded Sazhinskiy Confectionary with a diploma and several awards. Gold medal was given to assorted "Ginger” spice cakes (TM "Naslada") and "Rye" spice cakes (TM "Zdoroviye Tradicii"). Vanilla ring-shaped cracknels "Kapelushki" of TM "Papa Sadzhio" that represented the plant's products in the category of bakery doughnuts products for the first time were awarded with a bronze medal.
To sum it up we can say that the 25th jubilee international exhibition "Prodexpo-2018" was very fruitful and successful for Sazhinskiy Confectionary. And it not only confirms the correctness of the enterprise chosen way and its today's status, but also speaks about great future.