Sazhinskiy Confectionary participated in the 26th international exhibition «Prodexpo – 2019»

   The 26th annual international exhibition of food, beverages and raw materials for their production Prodexpo 2019 was held in Moscow on 11-15 February. The event was organized by Central Exhibition Complex Expocentre with the support of the Ministry of agriculture and the chamber of Commerce and industry of the Russian Federation. This year, more than 2,500 companies from 69 countries, and about 62,000 visitors from 100 countries were registered at the exhibition. Sazhinskiy Confectionery again became a participant this prestigious exhibition.

   This year the results of successful company's trademarks rebranding were presented at the stand of the company. In cooperation with the largest branding agency in Russia a new positioning and packaging design which meets the most relevant market requirements and the wishes of customers was developed over the past year.

   The tasting contest «Best product-2019» was held during Prodexpo where Sazhinskiy Confectionary took part. The gold medal and diploma of the winner of the competition was awarded to «Classic» spice cakes and «Traditional» spice cakes. Recognition of the judges was given to the plant novelties due to the high quality and excellent taste. A «Classic» spice cake is classic gingerbread dough with the addition of wheat bran, which has a light vanilla taste. «Traditional» spice cakes dough is made of rye flour and spices: cinnamon, ginger, cloves. At the same time, despite the presence of the ingredients, the benefit of which have been repeatedly proven by a variety of scientific tests, the product is presented on the market in the low-price segment. This increases the popularity of the plant’s new products among the buyers and end customers, because the low price is not always low quality.

   «Classic» spice cakes and «Traditional» spice cakes are the successful development of Sazhinskiy Confectionery technologists. It is a unique formula, including wheat bran and rye flour. It is the highest quality proved by the gold medal in the nomination «Best product – 2019». The products are offered in low and medium price segments, which make them even more popular for the end customer.»

   The «Golden star» award and the diploma of the winner of the international competition «Best product – 2019» in the category «Innovative product» was given to «Spice cakes sbiten’» with flax and pumpkin seeds. The product is really an innovation, because it was developed by Sazhinskiy Confectionary technologists together with the professors of the Voronezh State University of Engineering Technology as part of its spice cake with unique recipes product line The products includes a vegetable mixture with the addition of glucose and fructose syrup, which is easily absorbed by the body.

   The silver medal and diploma of the international competition «Best product – 2019» was awarded to vanilla ring-shaped cracknels «Kapelushki» and «Rye» bread sticks.

   Specially we want to focus on the coordinated work of the entire team of the confectionary at the exhibition. Thanks to successful participation in events of this scale, it is possible to expand the geography of sales, quickly discuss business issues, find new customers and learn about the actual needs of end customers.