Results of the annual campaign "Collect a set of ceramics"

Results of the annual campaign "Collect a set of ceramics"

In January 2019, Sazhinskiy Confectionary launched a unique campaign. We offered our partners to gather a collection of ceramic tableware consisting of 19 items. According to the terms of the campaign, each month the participants received a certain gift. An additional motivation for participation throughout the year was a special prize - a ceramic pot, which blended harmoniously with the collected set of dishes. The gift was presented to the most active partners who collected a full set of ceramics from January to November 2019. Especially for those who didn't have time to join the campaign since January, we supplemented the conditions - collecting tea set from August to November, the participants received a gift creamer.

       At the end of the campaign, the number of participants amounted to 66 distributors working in Russia and neighboring countries. Companies from the Central and Federal Districts and North Urals received a great response to the campaign. In the period from January to December Sazhinskiy employees gave out 84,000 gifts to their partners. The number of saucepans presented at the end of the year amounted to 1,408, and the number of creamers to 1,693.

       It should be noted that the campaign allowed us to increase customer loyalty and increase the recognition of Sazhynskiy trademarks. This was confirmed by the feedback from our consumers.

       Summing up, we want to thank all participants. Together we have done a great job, issued a record number of gifts, received positive feedback and made a serious contribution to the development of Sazhynskiy Confectionary.
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