New design of TM "Naslada": reason to spend happy time together!

  Management of the Sazhinkiy Confectionery have long known that one should always stay on track, changing and adjusting to the requirements of the consumer without compromising your integrity to hold the leading position on the market.

  This approach was adopted when redesigning the main brand of the Confectionary - "Naslada". The redesign was determined by the modern market requirements and was preceded by serious preparatory analytical work. While developing a new packaging design, it was decided to keep the name and the concept of the brand, as well as to adapt the current range of products to the current needs of the audience.

  Today Naslada is one of the most recognizable brands in the company's portfolio. This brand is comprised of a large assortment of spice cakes, cookies, glazed products and cupcakes. Sazhinskiy confectioners managed to create pastries of both classic and unusual, exclusive tastes. The products of TM "Naslada" fit every taste of your family members with no exception.

  The top products of TM "Naslada" are “Ginger” spice cakes and “Ginger and fruit butter” spice cakes. These spice cakes are made of classic ginger dough with the addition of a large number of spices, such as ginger, cinnamon, cloves. Natural aromatic apple butter is used as a filling of "Ginger and fruit butter" spice cakes. Sazhinskiy spice cakes received a lot of awards and marks of distinctions at many Russian and international exhibitions. "Naslada" products are decoration of any meal and a nice addition to lunch, dinner or just an evening tea.

  “Naslada” brand is focused at modern people - always in a hurry, absorbed in solving dozens of questions and feeling guilty to their loved ones for not being able to spend enough time with them. But it is precisely this crazy rhythm that makes us appreciate those special family moments even more. The redesigned brand is aimed at creating a reason for getting together not only on holidays, but also on a free evening or day. After all such cozy gatherings with friends help to get over everyday problems, misunderstandings and borders. Is there anything more important and valuable today?

  With "Naslada" products it is so easy to show things that are hard to describe: care, value of friendship and the importance of spending time together. Gather the whole family at the table and treat them with fragrant spice cakes or delicious cookies and freshly brewed tea and they will understand that whatever happens in the world, family comes first. And there is nothing more important and more valuable.